7-day free trial · then €10/month
Your own cycling coach.
Every day. Always there.
Connect your training data once. Coach AMA reviews every ride, adapts your plan around sleep and real life, and coaches you in a private Discord channel.
The free founding beta is closed. Existing founding members keep their access; new members start with 7 days free.— AMA
Youtoday 06:48
Slept badly last night — can I handle the threshold session?
Coach AMAAPPtoday 06:49
I can see it — HRV low and resting heart rate +6. We'll switch to easy Z2 today and move the threshold work to Thursday. Your fitness isn't going anywhere.
* Example — this is how it usually sounds
Start with the complete coach
Then €10/month. Cancel anytime.
Membership
Try the complete coach for 7 days.
No limited demo: get the adaptive plan, daily coaching and ride debriefs from day one.
- Members 31–100Current
€10*
/ month · first 7 days free
- Member 101+
€20*
/ month · first 7 days free
The free founding cohort is closed. New memberships are €10/month through member 100, then €20/month. *Paid-plan prices are subject to change.
How the platform works
Your data closes the coaching loop.
Connect intervals.icu once. From then on, the coach follows the same rhythm as your training — before, after and between rides.
Every morning
Today's ride, read against your night
The coach sees your sleep, resting heart rate and yesterday's load before you're even awake — and adjusts today's ride if your body is saying something different from the plan.
After every ride
A debrief on real data
Power, heart rate, how well you held the intervals — not just "nice work". The coach sees what actually happened and talks it through with you in your channel.
Every week
The plan gets redrawn — toward your races
Sunday evening, next week is planned around your form curve, your life and your calendar. A race coming up? Then it's built toward the race, with a tactics brief.
The week the coach built
wk 24 · toward the Gravel NationalsVolume week — three key sessions, built to go long and hard
Saturday's long gravel ride is the anchor of the week — that's where the endurance for the Nationals gets built. Everything else is there to get you to Saturday fresh enough to do it properly.— AMA
Form curve · 12 weeks to race day
The form curve climbs steadily over twelve weeks and peaks at your A-race.
14 h 15
weekly volume
845
TSS
3
key sessions
After the ride
A card worth sharing
After every real session you get "Marginalen" — the coach's verdict with the ride's numbers, straight to your channel. Ready for your friends.
Marginalen · Coach AMA
“Third week running you've nailed every key session. That's how form gets built.”
3×15
threshold
289 W
avg
102 %
of target
* Example of what the card looks like
How it sounds *
A race mid-week
I was thinking of racing the regional MTB champs on Wednesday — can we adjust the plan?
Love it! I'll shorten Tuesday's threshold to a light opener, the champs become the week's key session and Thu–Fri stay easy. The long ride stays put on Saturday.
A proactive health check
Good morning Patrick. Your resting heart rate is 7 beats above your average two mornings running — how are you feeling?
bit of a sore throat actually
Then we're pausing all hard training — your body should spend its energy getting well, not getting stronger.
* Examples — this is how the conversations usually look, but these aren't real ones.
The idea
A real coach costs 150–250 € a month. A PDF plan doesn't care about your week.
Coach AMA is something in between: a coach who knows your data, remembers everything and redraws the plan around sleep, form and life — so you reach your race as well prepared as your daily life allows.
The goal isn't more watts for everyone. It's the right training for you, week by week.— AMA
How the coaching works →Before you apply
Here's what you'll need
A Discord account
Coaching happens in a private Discord channel — just you and the coach. A free account is enough.
An intervals.icu account
intervals.icu is the hub for your training data, and it's completely free. The coach reads your data from there via an API key that you manage here on the portal.
Read the 2-minute setup guide →intervals.icu connected to Garmin, Wahoo or similar
The data has to come straight from your bike computer or watch — Garmin Connect, Wahoo, COROS, Suunto, Polar or Zwift. You set the connection up in intervals.icu under Settings.
Strava alone isn't enough: Strava doesn't pass full power and heart-rate data on to other services, and without it the coach is blind.
What to expect
Coach AMA is open to paid members and remains under active development. You get the complete coaching experience from the first trial day.
- The free founding cohort is closed. Existing founding members keep the access already promised to them.
- New members get 7 days free, then pay €10/month through member 100; members 101 onward pay €20/month. Cancel anytime. *Paid-plan prices are subject to change.
- Coach AMA is an AI system (EU AI Act art. 50): you're talking to an AI, not a human. A human owner oversees how it runs.
- Your data is yours: you can see everything the coach knows about you here on the portal, and you can delete all of it whenever you like.
Who's behind this
One cyclist, one experiment
It's an AI coach — we're upfront about that. A real person is behind it, watching how it's doing and ready to step in or override anything that's off.
This is a small, owner-run product — not a faceless coaching company. The owner is reachable directly in Discord.
Ready for a coach who never misses a ride?
7 days free · then €10/month · cancel anytime
Start your 7-day free trial