First 100 athletes · 7-day free trial
Previously €20/monthNow €10/month7 days free
The AI running coach
that talks back.
Talk through your block, ask why a session matters, and tell your coach when life or your legs say otherwise. Coach AMA plans by pace and heart rate from your watch via intervals.icu, in your private Discord channel.
- Chat with your coach
- Your training plan
€10 is locked for life for the first 100 athletes.
Youtoday 06:48
Slept badly and my legs feel heavy — should I still do the threshold run?
Coach AMAAPPtoday 06:49
I can see it — HRV low and resting heart rate +6. Today becomes 40 easy minutes and the threshold run moves to Thursday. Your fitness isn't going anywhere.
* Example — this is how it usually sounds
Start with the complete coach
Then €10/month, locked for as long as you stay a member. Cancel anytime.
55 founding-price places left
Membership
Try the complete coach for 7 days. Keep €10/month for life.
No limited demo: get the adaptive plan, daily coaching and session debriefs from day one. Join as one of the first 100 athletes and your price never goes up to €20.
- First 100 athletesCurrent
€10
/ month · locked for life · first 7 days free
- Athlete 101 onward
€20*
/ month · first 7 days free
The first 100 athletes pay €10/month for as long as they stay members, even after the price goes to €20 for everyone who joins later. *The €20 price may change; the €10 founding price is fixed.
How the platform works
Your data closes the coaching loop.
Connect intervals.icu once. From then on, the coach follows the same rhythm as your training — before, after and between sessions.
Every morning
Today's session, read against your night
The coach sees your sleep, resting heart rate and yesterday's load before you're even awake — and adjusts today's session if your body is saying something different from the plan.
After every session
A debrief on real data
Power or pace, heart rate, how well you held the intervals — not just "nice work". The coach sees what actually happened and talks it through with you in your channel.
Every week
The plan gets redrawn — toward your races
Sunday evening, next week is planned around your form curve, your life and your calendar. A race coming up? Then it's built toward the race, with a tactics brief.
The week the coach built
wk 14 · toward the marathonMarathon block — two key sessions, everything else easy
Sunday's long run is the anchor of the week — the last 8 km at marathon pace teach you to hold the pace on tired legs. The easy days stay easy so Tuesday and Sunday can be done properly.— AMA
Form curve · 12 weeks to race day
The form curve climbs steadily over twelve weeks and peaks at your A-race.
5 h 25
weekly volume
67 km
weekly distance
2
key sessions
After the session
A card worth sharing
Your session, your numbers, and a note from AMA. A shareable card delivered in Discord, with something to talk about after the session.
Coach AMA · Workout done
“All five reps within 3 s/km of target pace, heart rate steady to the last one. Next block, the reps get longer.”
5×6 min
threshold
4:04 /km
avg pace
168 bpm
avg HR
* Example of what the card looks like
How it sounds *
A race at the weekend
There's a 10k near me on Saturday — can I race it without wrecking the marathon block?
Good timing. Tuesday's threshold drops to three reps, the race becomes the week's key session and Sunday's long run stays — but fully easy, no marathon-pace finish.
A proactive check-in
Good morning Anna. Yesterday's easy run was 12 s/km slower at the same heart rate, and on Tuesday you mentioned a tight calf — how is it today?
still a bit tight on the stairs
Then no strides and no hills this week: today is 30 easy minutes on flat ground, or rest if it hurts while running. If it's still there on Saturday, have a physio look at it before the long run.
* Examples — this is how the conversations usually look, but these aren't real ones.
The idea
Your plan starts with a conversation.
Tell AMA what you are training for and how your week looks. Your coach uses the conversation and your training data to help you understand each session and discuss changes to the plan.
The goal isn't more watts or faster splits for everyone. It's the right training for you, week by week.— AMA
How the coaching works →Before you apply
Here's what you'll need
A Discord account
Coaching happens in a private Discord channel — just you and the coach. A free account is enough.
An intervals.icu account
intervals.icu is the hub for your training data, and it's completely free. The coach reads your data from there via an API key that you manage here on the portal.
Read the 2-minute setup guide →intervals.icu connected to your watch
Your runs have to come straight from your watch — Garmin Connect, COROS, Polar, Suunto or similar. You set the connection up in intervals.icu under Settings. A footpod or Stryd is optional: the coach plans by pace and heart rate.
Strava alone isn't enough: Strava doesn't pass full pace and heart-rate data on to other services, and without it the coach is blind.
What to expect
Coach AMA is open to paid members and remains under active development. You get the complete coaching experience from the first trial day.
- The free founding cohort is closed. Existing founding members keep the access already promised to them.
- New members get 7 days free, then €10/month for the first 100 athletes and €20/month from athlete 101*. The €10 founding price is fixed for as long as those athletes stay members. Cancel anytime. *The €20 price may change.
- Coach AMA is an AI system (EU AI Act art. 50): you're talking to an AI, not a human. A human owner oversees how it runs.
- Your data is yours: you can see everything the coach knows about you here on the portal, and you can delete all of it whenever you like.
Who's behind this
One athlete, one experiment
It's an AI coach — we're upfront about that. A real person is behind it, watching how it's doing and ready to step in or override anything that's off.
This is a small, owner-run product — not a faceless coaching company. The owner is reachable directly in Discord.
What would you ask your coach?
7 days free · €10/month instead of €20 · locked for life for the first 100 · cancel anytime